Expert Audio & Visual Production in Richmond, VA

Expert Audio & Visual Production in Richmond, VA

Since 1980, we have specialized in custom designed audio/visual systems. Proudly serving Richmond, VA and beyond, Advanced Visual Production takes your AV needs to the next level and considers every possible scenario. From your first interaction with one of our skilled technicians to the final stage of production, we will find the most economical and creative solution for your event. We provide our clients with total event support. From corporate to concerts or fashion shows to conferences, we bring the quality edge you seek.

Our team is composed of innovative AV professionals who are passionate about creating incredible event experiences as well as producing exceptional in-house video and audio content.

Owner of Our Company Sitting at Desk

Lee Dickinson

President

Lee started his career in entertainment technology at the age of 12, working in his middle school’s theatrical productions before going on to graduate from Virginia Tech with a degree in Theater Arts. While at VT, he studied design and technology, and conceived and taught classes in technical skills. After graduating, he began work as a project manager for various local production companies, with the majority of his work with AVP.  He became a partner in 2008 and took over as sole owner in 2016.

A designer and technician, Lee enjoys finding creative applications for presentation technology, and has a particular interest in events which require tight integration of various media. He has developed expertise in the core production areas of sound, lighting, and video while also becoming familiar with the supporting areas of rigging, power distribution, networking, and show control.

A company owner and a father, Lee still finds time for boating and flying and enjoys DIY projects around the house, keeping up the carpentry skills learned as a set builder.

MGL0587

Jared Merrill

Operations Manager

Jared is the linchpin of our company’s logistical success. He expertly oversees our operations from warehouse leadership to equipment and resource management. There are a lot of elements that go into running a successful AV company–trucks, gear, staff, and support. His  plethora of handyman skills accompanied with his bad jokes, ensures that everyone is having a good time while systems are functioning and operating smoothly. 

He’s our favorite nerd, and you can find him playing DND with his friends after a long work day.

Possum

Nathan “Possum” Firster

Warehouse Manager

Possum is our AV warehouse manager and is a meticulous AV professional responsible for the entire lifecycle of our events. He skillfully manages the maintenance and allocation of all our audio/visual gear, ensuring every piece is ready for deployment. With over ten years of experience, he’s the first to spot potential issues, guaranteeing the quality of every project.

In his free time you will find him at all the skate parks grinding his custom boards, blowing off steam, and showing the youngsters how it’s done!

Audio Engineer

Chris Theen

Production Associate – Audio Engineer

Chris is our expert audio technician, responsible for the setup, operation, and mixing of all audio equipment for events and installations. He has a Theen, ergh, I mean keen ear for detail, balancing microphones, speakers, and soundboards to achieve nice, clear audio for your event. He’s always got the best attitude and eager to find solutions. If he’s on your event, rest assure you’re in good hands–he’s got all the compliments to prove it! 

When he’s not being our go-to guy, he’s out enjoying mixing audio for his friends and bangin’ on some drums!

Camera Operator

Chris Ratterree

Video Editor & Camera Op

If there’s a frame worth capturing, Chris will find it—and perfect it in post. As a day-one veteran of our team, he brings decades of hands-on experience and an unmatched eye for detail and artistic storytelling to every production. From setting up the perfect shot on set to weaving seamless stories in the editing suite, Chris has brought his creativity and quality control to AVP and all of it’s clients since the very beginning. 

Outside of AVP, you will find him soaking up the sun, playing guitar, and dutifully serving as the primary human to his beloved kitty, Goose. 

Lighting Designer

Nicky McGraw

Production Associate-Lighting Designer

Bringing a vibrant mix of creativity and pure positive energy, Nicky transforms the stage and space into an immersive visual experience. His decisive action in the field sets him up for greatness under pressure. His keen understanding of atmosphere and visual narratives not only make him a great lighting designer, but an excellent gamer. On and off the clock, he is mastering his insights of real-time 3D space. As a result, these creative outlets constantly inspire his rhythmic lighting cues on set.

Beyond his audio/visual skills and gaming wizardry, he consistently spreads genuine kindness and optimism to everyone around him.

Expert Technicians in the Field

At Advanced Visual Production, we believe that every event is a unique opportunity to create unforgettable experiences. Our commitment to innovation and excellence drives us to stay ahead of the curve in audio visual technology. Whether you’re planning an intimate gathering or a large-scale production, our team is dedicated to tailoring solutions that fit your specific needs. We pride ourselves on our collaborative approach, working closely with clients to ensure that every detail is executed flawlessly. With decades of experience, we have the expertise to transform your vision into reality, making your event not just successful, but truly memorable.

Curious about our process?

We love working with you to make your vision into reality. First we discuss your event, overall needs and concepts. Then we work with one of our production designers to draft a schematic of your event venue with the sound, lighting and video elements included in the space. 

Frequently Asked Questions

What type of events does AVP service?

We offer full-service production for live events including sound, lighting, and video. Galas, fundraisers, indoor and outdoor concerts, conferences, summits, award ceremonies, corporate events, private events, music festivals, live streaming, graduations, fashion shows, shareholder meetings, weddings, university functions, press conferences, political inaugurations, and more

How long as AVP been in business?

AVP started as a DJ company in 1981 by founder Gary Gauldin, but it’s current incarnation was developed when Co-Owner Lee Dickinson joined forces with Gary in 2001. The company has since developed and grown to what it is today, a full-service live event production and studio facility. Lee’s education (Virginia Tech) and fresh ideas have played a key role in quality control and the direction of the company since 2015.

Where do you service? How far do you travel?

AVP is based in Richmond, Virginia and works throughout the Commonwealth and the Mid-Atlantic region, with regular visits to New York, Florida and Wisconsin. Our customers often find our pricing competitive, even when substantial travel is involved.

How big is AVP?

Big enough to handle any event, yet small enough to give personal attention to every customer. We also have great relationships with many other production companies and have the opportunity to share their inventory to cover larger needs.

What are your Payment Terms?

We require a 50% deposit to reserve your gear and book your event on our calendar! Established clients are extended 30 day net terms. We accept most major Credit Cards, Checks, Cash, and ACH Wire Transfers. Email sales@avprva.com for more information regarding your organization’s payment policy, and how we might be able to work with your team.

Do you own all the equipment you use?

99% Yes…but thanks to symbiotic relationships with many other production companies we can get anything necessary to equip every event. Two of our best resources are located in the same warehouse complex as AVP making cross rentals a breeze when needed.

Are you hiring?

While we are not currently hiring full-time staff, we do maintain a roster of part-time and subcontracted team members. Please send your information to sales@avprva.com; Internship opportunities may be available for summer and semester work. Those with skills in the area(s) of audio engineering, lighting design, and videography are encouraged to submit their resumes!

How does your pricing work?

AVP offers both standardized and custom packages for it’s events and studio projects. We have pricing catalogs available for concerts, fights and studio work. Contact us at sales@avprva.com with your needs and we’ll put together a quote for you in 48 hours!

300+ Satisfied Customers

 

“The team was very nice and went the extra mile to accommodate our group. Would recommend this studio 100%!“

Devin Pilson

“This company will definitely make your event a success! Lee and the production guys were spot on with their suggestions, set up, and their hard work. From the stage to the screen to the sound system, it was smooth sailing. Let them help with your event–you won’t be sorry.”
Cyndi Mayton

 

“Lee and his team were able to come in the 11th hour and rescue our event – all the while being polite, timely, professional, and cost effective. I would highly recommend AVP for any AV needs and I know when our festival comes to Richmond, Lee will be the first person I reach out to!”

Alex Bryant

 

“Lee and his team at AVP are some of the best in the business with whom we’ve dealt! Experienced, courteous, attentive, and professional on every front in working on the VAIS Leading Learning Conference! Cannot say enough thank yous to AVP for their great work on our event.“

Kim Failon

Our Clients